Current Musings · Technology

Not Everyone Wants an Intro

I have this thing about movie and television show introductions. I think they’re pointless. In a movie theater it seems intros drag on so long that my popcorn is gone before the movie starts. (Maybe that is by design. 🤔) Do I really need to see a bunch of flying production company logos or clips from the show before I watch the show? It’s like someone sitting down with you to tell you a story, but first they play dramatic music, tell you the names of production companies and producers, and tell you parts of the story before they start. “Can we just get to the story already!”

If I added up all the time I’ve spent watching movie and TV intros in the last half century, I’m guessing it would add up to a year of my life. What would we all do with an extra year added to our life — or all those minutes each day not watching introductions in front of news shows, sitcoms or movies. This is why I became so excited the other day when a show I was streaming actually gave me the option to skip the intro.

I sat down to watch the Apple original show “Home” and was shocked to see a “Skip Intro” button appear on the lower right corner of the screen. It’s the first time I’ve ever seen this button on any program. “At last, someone gets it!” I almost shouted. Someone finally understood not everyone wants to watch the intro, particularly when watching several episodes in one sitting. And they actually made it easy so I didn’t have to try to fast forward to the show. One quick click on the remote and I skipped the intro. This is a radical concept.

If you grew up watching television in the era before video recorders, you had no choice but to watch the introduction. With the advent of the VCR, for the first time you could fast forward past the intro on videos. There was some guess work in getting to the correct point in the movie or show, but for the first time the viewer had control. Now with streaming services, it is so much easier to get to the story without having to first watch flying logos and credits. Maybe others are doing what Apple offers — the “skip intro” button — but I have yet to see it. None-the-less, this should be the industry standard. After all, at my age, I can’t afford to waste any more time watching intros.

The “Skip Intro” button on the Apple Original series “Home”. Quick and easy. One click and you’re into the show.

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