While cleaning out old files from nearly 40 years of work history, I ran across the gem pictured below from Lang’s Creative Services. Even though it’s from the 1980s, the Buzzphrase Construction Matrix (BCM) creates some phrases that still sound impressive today. How about “Quantitative Marketing Management” or “Diversified Data Parameters” for starters. Both could easily describe some new digital analytic tool. It proves that buzz words and phrases never go out of style. I’m guessing somewhere out there is an algorithmic buzzphrase synthesizer (or ABS — not to be confused with an ABS on a car) that has replaced the paper copy in the picture below generated on a typewriter.
If you have a favorite buzzword, share it in the comments.