The Last Half Century

When Rudolph Challenged the Wild Wild West

It was like one of those great standoffs in those old Western movies. The dusty Main Street with tumble weeds blowing across and a whirlwind whipping up a cloud of dust. Spurs clink as two tough gunslingers take their positions opposite each other; steely eyes staring each other down as they position their hand over… Continue reading When Rudolph Challenged the Wild Wild West

The Last Half Century · The Work World

The Balancing Act of Presenting the News

In the early 1980s I earned a degree in Journalism and went on to graduate school and a teaching assistant position in the Journalism department of my alma mater. I think it’s safe to say that the field of journalism is radically different now than it was nearly 40 years ago. When I graduated from… Continue reading The Balancing Act of Presenting the News

The Last Half Century · The Work World

The Never-ending Popularity of Buzzphrases

While cleaning out old files from nearly 40 years of work history, I ran across the gem pictured below from Lang’s Creative Services. Even though it’s from the 1980s, the Buzzphrase Construction Matrix (BCM) creates some phrases that still sound impressive today. How about “Quantitative Marketing Management” or “Diversified Data Parameters” for starters. Both could… Continue reading The Never-ending Popularity of Buzzphrases