The Last Half Century · The Work World

The Never-ending Popularity of Buzzphrases

While cleaning out old files from nearly 40 years of work history, I ran across the gem pictured below from Lang’s Creative Services. Even though it’s from the 1980s, the Buzzphrase Construction Matrix (BCM) creates some phrases that still sound impressive today. How about “Quantitative Marketing Management” or “Diversified Data Parameters” for starters. Both could… Continue reading The Never-ending Popularity of Buzzphrases