While cleaning out old files from nearly 40 years of work history, I ran across the gem pictured below from Lang’s Creative Services. Even though it’s from the 1980s, the Buzzphrase Construction Matrix (BCM) creates some phrases that still sound impressive today. How about “Quantitative Marketing Management” or “Diversified Data Parameters” for starters. Both could… Continue reading The Never-ending Popularity of Buzzphrases
Sometimes it’s the unexpected skills and experience people have that matter most. This post explores experience that doesn’t always show up on a resume until someone asks the right question...
In this agency creative was king and the king, the CEO, was a creative at heart. Everything needed his approval before it left the shop to go to the client. He demanded nothing less than our best.
Not being a frequent flyer on corporate jets, I had no idea what a “jump seat” looked like. I soon learned that seat had another purpose.
For a second I tried to envision what this emergency entailed. I pictured someone in a big building full of large pipes looking for two knobs as liquid sprayed all over the place.
I knew I could type up to 25 wpm thanks to my high school typing class, but could I do it with five mistakes or less? I remember the stopwatch ticking as I pounded the keys on the manual typewriter, knowing my future was at stake.
In the course of a busy work day, it can be hard to stop and think that there is a person at the other end of a request. Taking a few minutes to respond could change someone’s life.
It’s not often we get to disarm someone in authority with one sentence. I had that opportunity early in my career and now have more appreciation for that rare moment.