I spent more than half my life as a writer creating advertising, news releases, brochures, articles and even speeches. I know first-hand that the creative process is fickle and unforgiving. Sometimes ideas flow non-stop and other times there are dry spells where the ideas never come. I am always amazed by what can trigger an… Continue reading Owning a Piece of Creative History
I’ve been in the marketing and public relation business for a long time. I’ve seen some pretty effective product campaigns, but none more effective from a cost and impact perspective than the one I saw in sixth grade. This particular campaign was the genius of a determined English teacher who sought to rid the world… Continue reading When A Lot is Not Alot
In this agency creative was king and the king, the CEO, was a creative at heart. Everything needed his approval before it left the shop to go to the client. He demanded nothing less than our best.
It’s not often we get to disarm someone in authority with one sentence. I had that opportunity early in my career and now have more appreciation for that rare moment.